Showing posts with label traffic. Show all posts
Showing posts with label traffic. Show all posts

Saturday, November 19, 2011

Free Traffic Generation Resources You Haven't Seen That Won't Cost You a Dime



This is a comprehensive guide to free lead generation and free traffic generation for your business online. Real quick before I explain some of the best free lead and traffic generation strategies, I want to explain a little about what is internet marketing, lead generation, and traffic generation.
Internet Marketing - is generating sales and/or capture leads from prospects that are searching the Internet. This can be big bucks for your business if you generate effective lead and traffic generation.
Traffic Generation - is creating the most exposure to your website from online marketing efforts. I will go into these effective strategies in a moment.
Lead Generation - is once the 'visitor' is viewing your website, you then want to capture them as a 'lead.' Generating them as a lead is where the big bucks come in. You don't want them to just visit your website, you want them to leave their contact information (usually email) so that you can have them as a lead. To capture them as a lead is the most profitable science in internet marketing. To create profitable lead generation please you can read further and visit my website.
Outsourcing Vs. Your Time - You can do this on your own or outsource. Why to outsource? Lead and traffic generation is very time consuming and if you want to spend time on your business then its best to leverage your time to a professional.
Another reason to outsource is because the free avenues are only as effective as your time spent. Meaning if you are not constantly marketing these channels then your lead and traffic generation is only congruent to consistency.
How important is professional traffic generation? Even if you conduct these strategies free, you still may commit some mistakes and thus not creating an effective marketing. You will eventually correct those mistakes, however that is usually after quite some time and often a lot of money.
Now onto the best free resources. Before you concentrate on developing leads that convert into sales, start with traffic generation. Here are places you can go to get this for free.
eBook - create free eBook that reports free advice and strategies about your services. Create enough free value that people can apply what your eBook contains. Once you create this there are hundreds of ways to market this. Start with uploading to "Smashwords." As long as your eBook is written correctly, you will defiantly find the best ways to get this free eBook in front of so many people that will in turn create free traffic.
Video tutorials - If you give away some free tips and strategies on what your paid services usually don't offer for free, I can guarantee that not only is your video going to get a lot of views but you can free traffic generation. When you put your website in the description section of the video site people will definitely scope it out. This works very well even if the video is recorded from a basic camera, but it's all in value you provide.
Forum posts - As long as you are posting relevant and valuable content in forums, then you will for sure get targeted traffic to your website.
Private Label content - do a search on private label rights and private label content and you will already have some ideas brewing that will help you get free traffic.
LinkedIn - This is great for small to mid-sized businesses that find it difficult to find the time set-up, run and manage a full-blown campaign with social media. Use LinkedIn Answers, which is a useful and under-utilized tools on LinkedIn. It's a section where people who want to ask questions about business go to get advice. Guess who's giving the advice? Use LinkedIn applications, where you can add your blog posts to your LinkedIn page, it's easy. Use LinkedIn Groups where you join groups, discuss, share, answer questions and provide your link in almost every post. You can LinkedIn Direct Ads, where this is not free but worth mentioning because the advertising program that can be used to drive new leads and traffic generation to your website. And finally create a LinkedIn Schedule where you follow all of this on a certain day of the week, every week and it will work as a great tool and resource for free traffic generation.
Content - create a blog where you write articles and upload videos on your services, industry news etc. If you write something new more than once a week, this content will get picked up in search engines. Content is king and will win over any advertising form online. If you get a blog, upload and activate these free plugins to WordPress: WP Super Cache, SEO Ultimate, All In One SEO, Indexing Tool, XML Sitemap, Pop Up Domination, Facebook Like, Facebook Platform, DandyID Services. Once you have optimized your blog, just create content and this will drive serious traffic to your website and business.
Resource directories - look up the best online resource directory for your industry and post a piece on your business and website. Just type in "(your industry) Resource directories" and you will find a few directories that you can post on for free.
ClickBank - Just type in ClickBank in a search engine and it will over how to buy, sell or promote digital products that can in turn can create traffic generation to your website.
Get a free consultation for your business today where I will cover how to create the most profitable lead and traffic generation your business. It's free here JayCrewMarketing.com.

Thursday, November 10, 2011

SEO Techniques for Increasing Traffic to Your Website



You may be wondering why there is very little traffic to your web site. Even after investing a lot in your website, it is really unfortunate to know that your site is not visible in the search engine and is not getting enough traffic to make it financially viable. Did you know that about 80 percent of all internet traffic originates from search engines? Yes, this is true! Being listed on the first page of search results and getting the attention of potential customers should be a top priority for any website owner. And the good news is that the your position in search rankings can be improved even without heavy financial burden. It is possible to rank higher in the Search Engines by employing the methods of Search Engine Optimization.
There are many ways to promote a website. Some methods are paid and others are free. Among those which are free, the only method which is low cost & high return is Search Engine Optimization. The SEO process makes your webpages easily readable for search engines and such pages are indexed faster. SEO is the only technique which can be used to increase your ranking to get to the first page of the SERP.
Procedures for Optimization of Search Engines:
Title Tag: Title is the most important element of your website's pages. Your title should always include the most relevant keywords which are likely to be queried by the Search Engine users. It is best advised to keep the number of characters in the Title Tag limited to 60 characters.
Keyword Tags: The Keyword Tags should contain all the keywords or phrases that best represent the products or services offered by the web site. Avoid repeating keywords and bad use of capital letters. It should not contain more than 250 characters.
Meta Description: The description will be displayed in the search results page. Remember to include the important keywords or phrases in the Meta Description. Avoid repeating keywords and bad use of capital letters. It should not contain more than 200 characters.
Keywords in Headings: The keywords in Headings (h1) will be interpreted by search engines as important words of the web page. It is important to use the keywords gently in the Heading.
On-Page Text: It would always be recommended to use the natural language on the webpages. Avoid copying or duplicating content from other websites. You should always include keywords where necessary in the text, but over-usage of keywords can have an adverse effect in your ranking. There should be sufficient text on your website's pages and all pages must have text content of minimum 200 words.
ALT Tags: All the images which you have on your website should be properly tagged. The images are tagged with the alternate text called ALT tags. Keywords should be used whenever appropriate.
Keywords in Anchor Tags: Every HTML hypertext link tag `href` TITLE tag should contain a description referring to the link itself. Keywords should be used whenever appropriate.
Robots.txt file: Make sure that there is a robots.txt file in the root directory of your web site. This file must be created by the webmaster for the purpose of indexing. There would be cases when the webmaster may not want certain pages of the site indexed. By using robots.txt, webmaster can have full control on which pages to be made available for search engines and which pages should not be allowed to be crawled by the web spider.
Validation of HTML: The crawlers love to index web pages having no HTML errors. For complete indexing of your webpages, it is best advised to keep the codes clean in your website.
Links: Links are very important for higher ranking in search results. The quality of their links and reciprocity are important factors in determining the relevance of the webpage. Links from other sites with higher page rank are always recommended.
Directories and Search Engine Submissions: It is very important to add your web site in directory sites and search engines. It is a way of communicating to the world that your website exists. Do not use auto enrollment for this process.
SEO has become a very important factor in getting higher ranking in the search engine results. It takes time to increase traffic for your website and if you have been consistent in your SEO efforts, you are surely to taste success with your search engine rankings.
Varghese David writes his blog at http://clickarticles.net where he shares useful information on SEO, Affiliate Marketing, Google AdSense and Earning Money Online.