You may be wondering why there is very little traffic to your web site. Even after investing a lot in your website, it is really unfortunate to know that your site is not visible in the search engine and is not getting enough traffic to make it financially viable. Did you know that about 80 percent of all internet traffic originates from search engines? Yes, this is true! Being listed on the first page of search results and getting the attention of potential customers should be a top priority for any website owner. And the good news is that the your position in search rankings can be improved even without heavy financial burden. It is possible to rank higher in the Search Engines by employing the methods of Search Engine Optimization.
There are many ways to promote a website. Some methods are paid and others are free. Among those which are free, the only method which is low cost & high return is Search Engine Optimization. The SEO process makes your webpages easily readable for search engines and such pages are indexed faster. SEO is the only technique which can be used to increase your ranking to get to the first page of the SERP.
Procedures for Optimization of Search Engines:
Title Tag: Title is the most important element of your website's pages. Your title should always include the most relevant keywords which are likely to be queried by the Search Engine users. It is best advised to keep the number of characters in the Title Tag limited to 60 characters.
Keyword Tags: The Keyword Tags should contain all the keywords or phrases that best represent the products or services offered by the web site. Avoid repeating keywords and bad use of capital letters. It should not contain more than 250 characters.
Meta Description: The description will be displayed in the search results page. Remember to include the important keywords or phrases in the Meta Description. Avoid repeating keywords and bad use of capital letters. It should not contain more than 200 characters.
Keywords in Headings: The keywords in Headings (h1) will be interpreted by search engines as important words of the web page. It is important to use the keywords gently in the Heading.
On-Page Text: It would always be recommended to use the natural language on the webpages. Avoid copying or duplicating content from other websites. You should always include keywords where necessary in the text, but over-usage of keywords can have an adverse effect in your ranking. There should be sufficient text on your website's pages and all pages must have text content of minimum 200 words.
ALT Tags: All the images which you have on your website should be properly tagged. The images are tagged with the alternate text called ALT tags. Keywords should be used whenever appropriate.
Keywords in Anchor Tags: Every HTML hypertext link tag `href` TITLE tag should contain a description referring to the link itself. Keywords should be used whenever appropriate.
Robots.txt file: Make sure that there is a robots.txt file in the root directory of your web site. This file must be created by the webmaster for the purpose of indexing. There would be cases when the webmaster may not want certain pages of the site indexed. By using robots.txt, webmaster can have full control on which pages to be made available for search engines and which pages should not be allowed to be crawled by the web spider.
Validation of HTML: The crawlers love to index web pages having no HTML errors. For complete indexing of your webpages, it is best advised to keep the codes clean in your website.
Links: Links are very important for higher ranking in search results. The quality of their links and reciprocity are important factors in determining the relevance of the webpage. Links from other sites with higher page rank are always recommended.
Directories and Search Engine Submissions: It is very important to add your web site in directory sites and search engines. It is a way of communicating to the world that your website exists. Do not use auto enrollment for this process.
SEO has become a very important factor in getting higher ranking in the search engine results. It takes time to increase traffic for your website and if you have been consistent in your SEO efforts, you are surely to taste success with your search engine rankings.
Varghese David writes his blog at http://clickarticles.net where he shares useful information on SEO, Affiliate Marketing, Google AdSense and Earning Money Online.
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