Many business owners wonder if using Search Engine Optimization is worth it. The answer is a resounding YES! SEO is to be the hot term of the year. Everyone talks about how great it is for building your presence on search engines. Is it easy to do? The answer is yes, but it may take some time and persistence to get it done.
Business owners wonder... do I need to buy SEO software... should I hire an SEO company? The answer to these questions are no, and maybe. There are many SEO tools available that are free to use. A simple search for SEO keyword tools will return many results. On to the question of the SEO company, should you hire one? You should hire one if you do not have to time to keep up with SEO tactics. Search engine optimization does require constant monitoring to stay on top of search engine results.
Here are some ways to increase your SEO rankings on search engines...
Keyword Research
Use a free keyword tool to find the keywords you should be using in your site to draw customers. You need to choose your keywords wisely. Why compete with 100,000 sites when you can compete with 1,000. (This is where your keyword tools come in). Start small and build your way up. It is best to focus on about 2-3 keywords per page. It will also work to your benefit if you repeat your keyword at least 3 times on the page.
Website Content - Keep it original and site specific
Your content should reflect what your site is about. Keep your content informative and useful to encourage return visitors. Intertwine your keywords in your content. Make sure to update your site at least once every 3 months to keep your content fresh. This allows for two benefits: repeat customers and you will not be overlooked by search engine robots.
Optimize Your Site
Make sure your Title tag includes the keywords you chose.
Make sure your META description describes your site. You don't want to leave this blank.
Have an HTML sitemap
Use H1-H6 tags for your keywords
Place ALT tags on images
Added bonus ***name your page with a keyword. For example, if your site is selling Children's Clothing, the page with Boys Shirts should be named:
www. mystore. com/Boys_Shirts.html NOT http: // www. mystore. com/Shirts.html
The more specific your name, the better the optimization.
Blogging
Blogs add fresh content constantly. You can incorporate keywords into your content to draw more search results. One of the easiest ways to add it is through WordPress. Followers will increase your ranking. Another bonus... your business becomes more credible.
Backlinks
This may be give the biggest SEO results. Look for sites with high PageRank that allow you to leave your website link. The more you have, the better off you are.
These are some of the key SEO tips and SEO strategies that one can use to boost your web presence. It takes time, patience and precise calculations to get to the top.
Gin Silvestro is the Web Design expert at GetVizible, a SEO services company.
GetVizible is a New York based internet advertising firm specializing in pay-per-click management and SEO. They also provide professional website design for small businesses, organizations and startups.
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